JOURNAL OF MARKETING RESEARCH

JMR - JOURNAL OF MARKETING RESEARCH

(ISSN 0022-2437) is journal published quarterly
by the Publications Group of the American Marketing Association,
250 S.Wacker Dr., Suite 200, Chicago, IL 60606-5819.

Year 1980 1981 1982 1983 1984 1985
1986 1987 1988 1989 1990 1991

Journal of Marketing Research, Vol XVII, Feb 1980
Title	Authors	Volume, Issue	Pages
Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research	William D. Perreault, Jr. and Forrest W. Young	Vol. XVII, February 1990	1-13
The Value of Information for Selected Appliances	Brian T. Ratchford	Vol. XVII, February 1990	14-25
Predicting Purchase and Other Behaviours from General and Contextually Specific Intentions	Paul R. Warsaw	Vol. XVII, February 1990	26-34
Industrial Buyers' Choice Strategies: A Protocol Analysis	Lowell E. Crow, Richard W. Olshavsky, and John O. Summers	Vol. XVII, February 1990	34-44
Path Analysis of Buyer Behaviour Under Conditions of Crowding	Gilbert D. Harrel, Michael D.Hutt, and James C. Anderson	Vol. XVII, February 1990	45-51
Reducing the Costs of TV Commercials by Use of Time Compressions	James MacLachlan and Michael H. Siegel	Vol. XVII, February 1990	52-57
Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model	Moshe M. Givon	Vol. XVII, February 1990	58-62
Predicting Response Speed in Mail Surveys	Stephen J. Huxley	Vol. XVII, February 1990	63-68
Sample Composition Bias and Response Bias in a Mail Survey: A Comparison of Inducement Methods	Wesley H. Jones and James R. Lang	Vol. XVII, February 1990	69-76
A Self-Perception Interpretation of the Effect of Monetary and Nonmonetary Incentives on Mail Survey Respondent Behavior	Robert A. Hansen	Vol. XVII, February 1990	77-83
Discrimination Testing and Product Decisions	Howard R.Moskowitz, Barry Jacobs, and Neil Firtle	Vol. XVII, February 1990	84-90
Possible Biases in Parameter Estimation with Store Audit Data	Robert Shoemaker and Lewis G. Pringle	Vol. XVII, February 1990	91-96
The Application of Sequential Analysis in Market Research	E.J.Anderton, K. Gorton, and R. Tudor	Vol. XVII, February 1990	97-105
Evaluation of Conjoint Analysis Results: A Comparison of Methods	Franklin Acito and Arun K. Jain	Vol. XVII, February 1990	106-112
Comment on "A New Measure of Predictor Variable Importance in Multiple Regression"	Barbara Bund Jackson	Vol. XVII, February 1990	113-115
Reply to "A Comment on a New Measure of Predictor Variable Importance in Multiple Regression"	Paul E. Green, J. Douglas Carroll, and Wayne S. DeSarbo	Vol. XVII, February 1990	116-118
The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships Between Personality and Product Usage	Charles M.Schaninger, V. Parker Lessig, and Don B. Panton	Vol. XVII, February 1990	119-124
A Reexamination of Group Influence on Member Brand Preference	Jeffrey D. Ford and Elwood A. Ellis	Vol. XVII, February 1990	125-132
Journal of Marketing Research, XVII, May 1980
Title	Authors	Volume, Issue	Pages
a New Model for Predicting Behavioral Intentions: An Alternative to Fishbein	Paul R. Warsaw	Vol. XVII, May 1980	153-172
Television Commercial Wearout: An Information Processing View	Bobby J. Calder and Brian Sternthal	Vol. XVII, May 1980	173-186
An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class	Stephen Goodwin and Michael Etgar	Vol. XVII, May 1980	187-202
Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing	Leonard M. Lodish	Vol. XVII, May 1980	203-211
The Lognormal Distribution of Buying Frequency Rates	Raymond J. Lawrence	Vol. XVII, May 1980	212-226
Sample Size Requirements for Zero-Order Models	Manohar U. Kalwani and Donald G. Morrison	Vol. XVII, May 1980	221-227
A Monte Carlo Comparison of Factor Analytic Methods	Franklin Acito and Ronald D. Anderson	Vol. XVII, May 1980	228-236
On Using Response Latency to Measure Preference	David A. Aaker, Richard P. Bagozzi, James M. Carman, and James M. MacLachlan	Vol. XVII, May 1980	237-244
Estimating Response Rates for Different Market Segments from Questionnaire Data	Walter Dolde, Richard Staelin, and Tsu Yao	Vol. XVII, May 1980	245-252
On Implementing the Door-in-the-Face Compliance Technique in a Business Context	John C. Mowen and Robert B. Cialdini	Vol. XVII, May 1980	253-258
a Major Price-Perceived Quality Study Reexamined	Peter C. Riesz	Vol. XVII, May 1980	259-262
Comment on "A Major Price-Perceived Quality Study Reexamined"	J. Douglas McConnell	Vol. XVII, May 1980	263-264
The Effect of Monetary Inducement on Mailed Questionnaire Response Quality	Stephen W.McDaniel and C.P. Rao	Vol. XVII, May 1980	265-276
Journal of Marketing Research, XVII, August 1980
Title	Authors	Volume, Issue	Pages
State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice	Peter Wright and Mary Ann Kriewall	Vol. XVII, August 1980	277-293
The Effectiveness of Industrial Print Advertisements Across Product Categories	Dominique M. Hanssens and Barton A. Weitz	Vol. XVII, August 1980	294-306
Models of Competitive Television Ratings	Dennis Gensch and Paul Shaman	Vol. XVII, August 1980	307-315
Structure of Repeat Buying for New Packaged Goods	Manohar U. Kalwani and Alvin J. Silk	Vol. XVII, August 1980	316-322
Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study	J. Morgan Jones and Fred S. Zufryden	Vol. XVII, August 1980	323-334
A Regression Model for Market Segmentation Studies	Albert A. Wildt and John M. McCann	Vol. XVII, August 1980	335-340
A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium	Richard W. Mizerski, Neil K. Allison, and Stephen Calvert	Vol. XVII, August 1980	341-348
Contextual Influences on Consumer Price Responses: An Experimental Analysis	Eric N. Berkowitz and John R. Walton	Vol. XVII, August 1980	349-358
Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations	Robert A. Hansen and Larry M. Robinson	Vol. XVII, August 1980	359-364
A Reassessment of the Effects of Appeals on Response to Mail Surveys	Terry L. Childers, William M. Pride, and O. C. Ferrell	Vol. XVII, August 1980	365-370
Testing Cumulative Advertising Effects: A Comment on Methodology	Doyle L. Weiss and Pierre M. Windal	Vol. XVII, August 1980	371-378
Stochastic Preference Theory: Some Unresolved Questions	Joan Zielinski	Vol. XVII, August 1980	379-382
reflections on "Stochastic Preference Theory: Some Unresolved Questions"	Frank M. Bass	Vol. XVII, August 1980	383-384
Ehrenberg's Negative Binomial Model Applied to Grocery Store Trips	Gil A. Grisbie, Frisbie, Jr.	Vol. XVII, August 1980	385-390
Measuring Correlation in Ordered Two-Way Contingency Tables	Ulf Olsson	Vol. XVII, August 1980	391-394
Journal of Marketing Research, XVII, November 1980
Title	Authors	Volume, Issue	Pages
The Optimal Number of Response Alternatives for a Scale: A Review	Eli P. Cox III	Vol. XVII, November 1980	407-422
Improving the Quality of Shopping Center Sampling	Seymour Sudman	Vol. XVII, November 1980	423-431
Policy-Related Experiments on Information Provision: A Normative Model and Explication	Michael J. Houston and Michael L. Rothschild	Vol. XVII, November 1980	432-449
Validity of Information Display Boards: An Assessment Using Longitudinal Data	Ronald R. Lehmann and William L. Moore	Vol. XVII, November 1980	450-459
A Cognitive Model of the Antecedent and Consequences of Satisfaction Decisions	Richard L. Oliver	Vol. XVII, November 1980	460-469
Market Response, Competitive Behavior, and Time Series Analysis	Dominique M. Hanssens	Vol. XVII, November 1980	470-485
A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior	Frank M. Bass and Thomas L. Pilon	Vol. XVII, November 1980	486-497
More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting	Chris T. Allen, Charles D. Schewe, and Gosta Wijk	Vol. XVII, November 1980	498-502
A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research	Willian D. Perreault, Jr. and Hiram C. Barksdale, Jr.	Vol. XVII, November 1980	503-515
Levels of Aggregation in Conjoint Analysis: An Empirical Comparison	William L. Moore	Vol. XVII, November 1980	516-523
Financial Terms of Sale and Control of Marketing Channel Conflict	Michael Levy and Dwight Grant	Vol. XVII, November 1980	524-530
Measuring Personal Values: An Evaluation of Alternative Methods	Thomas J. Reynolds and James P. Jolly	Vol. XVII, November 1980	531-536
Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household	Manohar U. Kalwani	Vol. XVII, November 1980	547-551
Converging Conflicting Research Findings: The Oregon Bottle Bill Case	Michael D. Geurts and Gloria E. Wheeler	Vol. XVII, November 1980	552-557
Estimation and Forecast Performance of a Multivariate Time Series Model of Sales	Mark Moriarty and Gerald Salamon	Vol. XVII, November 1980	558-564
Journal of Marketing Research, XVIII, February 1981
Title	Authors	Volume, Issue	Pages
A Model and Measurement Methodology for Predicting Individual Consumer Choice	Richard R. Batsell and Leonard M. Lodish	Vol. XVIII, Feb 1981	1-12
Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments	Morris B. Holbrook	Vol. XVIII, Feb 1981	13-28
Advertising and Public Policy: The Macroeconomic Effects of Advertising	Robert Jacobson and Franco M. Nicosia	Vol. XVIII, Feb 1981	29-38
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error	Claes Fornell and David F. Larcker	Vol. XVIII, Feb 1981	39-50
The Application and Misapplication of Factor Analysis in Marketing Research	David W. Stewart	Vol. XVIII, Feb 1981	51-62
Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values	William R. Dillon, Matthew Goldstein and Lucy Lement	Vol. XVIII, Feb 1981	63-72
Using Information Processing Theory to Design Marketing Strategies	Alice M. Tybout, Bobby J. Calder, and Brian Sternthal	Vol. XVIII, Feb 1981	73-79
Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights	Scott A. Neslin	Vol. XVIII, Feb 1981	80-86
Mode Misspecification in Multiattribute Parameter Estimation	Frank J. Carmone and Paul E. Green	Vol. XVIII, Feb 1981	87-93
Modeling and Forecasting Sales Data by Time Series Analysis	S.G. Kapoor, P. Madhok, and S.M. Wu	Vol. XVIII, Feb 1981	94-100
Alternative Estimation Methods for Conjoint Analysis: A Monte Carlo Study	Dick R. Wttink and Philippe Cattin	Vol. XVIII, Feb 1981	101-106
Analysis of Sales Call Effectiveness	Leonard Jon Parsons and Piet Vanden Abeele	Vol. XVIII, Feb 1981	107-113
Internal Determinants of Export Marketing Behavior: An Empirical Investigation	S. Tamer Cavusgil and John R. Nevin	Vol. XVIII, Feb 1981	114-119
The Design of Advertising Experiments Using Statistical Decision Theory: An Extension	James L. Ginter. Martha C. Cooper, Carl Obermiller, and Thomas J. Page, Jr.	Vol. XVIII, Feb 1981	120-123
Journal of Marketing Research, XVIII, May 1981
Title	Authors	Volume, Issue	Pages
Construct Validity: A Review of Basic Issues and Marketing Practices	J. Paul Peter	Vol. XVIII, May 1981	133-145
On the Prediction Power of Market Share Attraction Models	Ph. Naert and M. Weverbergh	Vol. XVIII, May 1981	146-153
Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence Of Multicollinearity	Subhash Sharma and William L. James	Vol. XVIII, May 1981	154-161
Specification of Patronage Models for Retail Center Choice	David A. Gautschi	Vol. XVIII, May 1981	162-174
The Interaction Between Comparative Advertising and Copy Claim Variation	William R. Swinyard	Vol. XVIII, May 1981	175-186
Attentive Audience Delivery of TV Advertising Schedules	William O. Bearden, Robert S. Headen, Jay E. Klompmaker, and Jesse E. Teel	Vol. XVIII, May 1981	187-191
Social Class Versus Income Revisited: An Empirical Investigation	Charles M. Schaninger	Vol. XVIII, May 1981	192-208
An Empirical Test of Models of Salespersons' Job Expectancy and Instrumentality Perceptions	R. Kenneth Teas	Vol. XVIII, May 1981	209-226
An Analysis of Energy Consumption Patterns by Stage of Family Life Cycle	David J. Fritzsche	Vol. XVIII, May 1981	227-232
Dimensions of Consumer Information Seeking Behavior	Geoffrey C. Kiel and Roger A. Layton	Vol. XVIII, May 1981	233-239
Using S-Shaped Curves to Predict Response Rates	Richard W. Hill	Vol. XVIII, May 1981	240-242
Time Cue and Time Perception Effect on Response to Mail Surveys	Jacob Hornik	Vol. XVIII, May 1981	243-248
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales	Murphy A. Sewall	Vol. XVIII, May 1981	249-253
Comment on "An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class"	Mark B. Traylor	Vol. XVIII, May 1981	254-255
Journal of Marketing Research, XVIII, August 1981
Title	Authors	Volume, Issue	Pages
Measures of Manifest Conflict in Distribution Channels	James R. Brown and Ralph L. Day	Vol. XVIII, August 1981	263-274
Statistical Power and Effect Size in Marketing Research	Alan G. Sawyer and A. Dwayne Ball	Vol. XVIII, August 1981	275-290
Identification and Analysis of Moderator Variables	Subhash Sharma, Richard M. Durand, and Oded Gur-Arie	Vol. XVIII, August 1981	291-300
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models	Imran S. Currim	Vol. XVIII, August 1981	301-309
Overlapping Clustering: A New Method for Product Positioning	Phipps Arabie, J. Douglas Carroll, Wayne DeSarbo, and Jerry Wind	Vol. XVIII, August 1981	310-317
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?	Andrew A. Mitchell and Jerry C. Olson	Vol. XVIII, August 1981	318-332
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance	George E. Belch	Vol. XVIII, August 1981	333-349
On Using Voice Analysis in Marketing Research	Nancy J. Nighswonger and Claude R. Martin, Jr.	Vol. XVIII, August 1981	350-355
Effect of Participation in Marketing Research on Consumer Attitudes Toward Research and Satisfaction with a Service	John E. Swan, I. Fredrick Trawick, and Maxwell G. Carroll	Vol. XVIII, August 1981	356-363
The Theory of Stochastic Preferences: Further Comments and Clarifications	Subhash Sharma	Vol. XVIII, August 1981	364-369
Uninformed Response Error in Survey Research	Del I. Hawkinis and Kenneth A. Coney	Vol. XVIII, August 1981	370-374
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment	Richard P. Bagozzi	Vol. XVIII, August 1981	375-381
Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics	Claes Fornell and David F. Larcker	Vol. XVIII, August 1981	382-388
Journal of Marketing Research, XVIII, November 1981
Title	Authors	Volume, Issue	Pages
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing	Lynn W. Phillips	Vol. XVIII, November 1981	395-415
Consumer Perceptions of Comparative Price Advertisements	Albert J. Della Bitta, Kent B. Monroe, and John M. McGinnis	Vol. XVIII, November 1981	416-427
A Model of Multiattribute Judgements Under Attribute Uncertainty and Informational Constraint	Robert J. Meyer	Vol. XVIII, November 1981	428-441
Improving the Estimation Procedure for the Beta Binomial TV Exposure Model	Roland T. Rust and Jay E. Klompmaker	Vol. XVIII, November 1981	442-448
Selection Procedures: A New Statistical Methodology and Its applications for Marketing Research	Jean Dickinson Gibbons and Oded Gur-Arie	Vol. XVIII, November 1981	449-455
A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts	Naresh K. Malhotra	Vol. XVIII, November 1981	456-464
Modeling Consumer Purchase Events: A Reply to Lawrence	Donald G. Morrison	Vol. XVIII, November 1981	465-469
Comment on "Modeling Consumer Purchase Events: A Reply to Lawrence"	Raymond J. Lawrence	Vol. XVIII, November 1981	470-472
Effects of Foot-in-the-Door, Cash Incentives, and Followups on Survey Response	David H. Furse, David W. Stewart, and David L. Rados	Vol. XVIII, November 1981	473-478
Journal of Marketing Research, XIX, February 1982
Title	Authors	Volume, Issue	Pages
The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality	Edward F. Fern	Vol. XIX, February 1982	1-13
Factors Affecting the Use of Market Research Information: A Path Analysis	Rohit Deshpande and Gerald Zaltman	Vol. XIX, February 1982	14-31
External Search: The Role of Consumer Beliefs	Calvin P. Duncan and Richard W. Olshavsky	Vol. XIX, February 1982	32-43
Scoring Frequency Data For Discriminant Analysis: Perhaps Discrete Procedures Can Be Avoided	William R. Dillon and Stuart Westin	Vol. XIX, February 1982	44-56
Estimation of Error Rates in Several-Population Discriminant Analysis	Stephen C. Hora and James B. Wilcox	Vol. XIX, February 1982	57-61
Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice	Robert J. Meyer and Thomas C. Eagle	Vol. XIX, February 1982	62-71
Assessing the Impact of Short-Term Supermarket Strategy Variables	J.B. Wilkinson, J. Barry Mason, and Christie H. Paksoy	Vol. XIX, February 1982	72-86
Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures	Morris B. Holbrook and William J. Moore	Vol. XIX, February 1982	87-98
Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings	Albert R. Wildt, Zarrel V. Lambert, and Richard M. Durand	Vol. XIX, February 1982	99-107
Decision Plans and Consumer Choice Dynamics	C. Whan Park and Richard J. Lutz	Vol. XIX, February 1982	108-115
Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands	David A. Aaker, James M. Carman, and Robert Jacobson	Vol. XIX, February 1982	116-125
On the Validation of Lifestyle Traits: A Review and Illustration	John L. Lastovicka	Vol. XIX, February 1982	126-138
Reliability of Conjoint Analysis: Contrasting Data Collection Procedures	Madhav N. Segal	Vol. XIX, February 1982	139-143
Impact of Pre-Call Request Form and Gender Interaction on Response to a Mail Survey	Jacob Hornik	Vol. XIX, February 1982	144-151
Journal of Marketing Research, XIX, May 1982
Title	Authors	Volume, Issue	Pages
Measuring Influence in Organizational Purchase Decisions	Alvin J. Silk and Manhar U. Kalwani	Vol. XIX, May 1982	165-181
Exploring Complex Decision Making Units: A New Approach	Rowland T. Moriarty and John E. G. Bateson	Vol. XIX, May 1982	182-191
Attitudinal Predictions of Choices of Major Appliance Brands	George S. Day and Terry Deutscher	Vol. XIX, May 1982	192-198
Structural Reliability and Stability of Nonmetric Conjoint Analysis	Naresh K. Malhotra	Vol. XIX, May 1982	199-207
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives	Imran S. Currim	Vol. XIX, May 1982	208-222
Overcoming a No-Reputation Liability Through Documentation and Advertising Regulation	Priscilla A. LaBarbera	Vol. XIX, May 1982	223-228
The Use of Extrinsic Cues to Facilitate Product Adoption	William O. Bearden and Terence A. Shimp	Vol. XIX, May 1982	229-239
Perceived Organizational Climate and the Process of Salesperson Motivation	Pradeep K. Tyagi	Vol. XIX, May 1982	240-254
The Persuasive Effects of Source Credibility in Buy and Lease Situations	Robert Jr. Harmon and Kenneth A. Coney	Vol. XIX, May 1982	255-260
More on the Prediction of Mail Survey Response Rates	A Parasuraman	Vol. XIX, May 1982	261-268
The Pretest in Survey Research: Issues and Preliminary Findings	Shelby D. Hunt, Richard D. Sparkman, Jr., and James B. Wilcox	Vol. XIX, May 1982	269-273
The Measurement of Consumption: A Comparison of Surveys and Diaries	John L. Stanton and Louis A. Tucci	Vol. XIX, May 1982	274-277
Journal of Marketing Research, XIX, August 1982
Title	Authors	Volume, Issue	Pages
JMR Editorial Policies and Philosophy	Gilbert A. Churchill, Jr., Editor, and William D. Perreault, Jr., Editor Designate	Vol. XIX, August 1982	283-287
Exploiting Rank Ordered Choice Set Data Within the Stochastic Utility Model	Randall G. Chapman and Richard Staelin	Vol. XIX, August 1982	288-301
A Note on Accounting for Sources of Variation in Perceptual Maps	William R. Dillon, Donald G. Frederick, and Vanchai Tangpanichdee	Vol. XIX, August 1982	302-311
Modified Model of Power in the Marketing Channel	Robert F. Lusch and James R. Brown	Vol. XIX, August 1982	312-323
The Impact of Inferential Beliefs on Product Evaluations	Joel Huber and John McCann	Vol. XIX, August 1982	324-333
A Conjoint Model for Measuring Self- and Cross- Price/Demand Relationships	Vijay Mahajan, Paul E. Green, and Stephen M. Goldberg	Vol. XIX, August 1982	334-342
The SOCO Scale: A Measure of the Customer Orientation of Salespeople	Robert Saxe and Barton A. Weitz	Vol. XIX, August 1982	343-351
ADPULS: An Advertising Model with Wearout and Pulsation	Hermann Simon	Vol. XIX, August 1982	352-363
International Comparison of Growth in Demand for a New Durable Consumer Product	Bertil C. Lindberg	Vol. XIX, August 1982	364-371
Distribution-Free Methods of Approximating Nonlinear Marketing Relationships	Roland T. Rust and Elizabeth O. Bornman	Vol. XIX, August 1982	372-374
Monetary Incentives Versus Promised Contribution to Charity: New Evidence on Mail Survey Response	David H. Furse and David W. Stewart	Vol. XIX, August 1982	375-380
Respondent Selection in a Telephone Survey: A Comparison of Three Techniques	Ronald Czaja, Johnny Blair, and Jutta P. Sebestik	Vol. XIX, August 1982	381-385
Alternative Approaches to the Two-Group Concordance Problem in Brand Preference Rankings	Albert D. Palachek and Roger A. Kerin	Vol. XIX, August 1982	386-389
A Note on the Importance of Layout in Self-Administered Questionnaires	Charles S. Mayer and Cindy Piper	Vol. XIX, August 1982	390-391
Journal of Marketing Research, XIX, November 1982
Title	Authors	Volume, Issue	Pages
Introduction to Special Issue on Causal Modeling	Richard P. Bagozzi, Special Issue Editor	Vol. XIX, November 1982	403
Recent Developments in Structural Equation Modeling	Karl G. Joreskog and Dag Sorbom	Vol. XIX, November 1982	404-416
Confirmatory Factor Analysis via Noniterative Estimation: A Fast, Inexpensive Method	P.M. Bentler	Vol. XIX, November 1982	417-424
Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models	William O. Bearden, Subhash Sharma, and Jesse E. Teel	Vol. XIX, November 1982	425-430
Multicollinearity in Structural Equation Models with Unobservable Variables	Harsharanjeet S. Jagpal	Vol. XIX, November 1982	431-439
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory	Claes Fornell and Fred L. Bookstein	Vol. XIX, November 1982	440-452
Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement	James C. Anderson and David W. Gerbing	Vol. XIX, November 1982	453-460
Some Common Pitfalls in Causal Analysis of Categorical Data	Jay Magidson	Vol. XIX, November 1982	461-471
Causal Analysis and Latent Class Models: An Application to a Communication Hierarchy of Effects Model	Thomas J. Madden and William R. Dillon	Vol. XIX, November 1982	472-490
An Investigation into the Determinants of Customer Satisfaction	Gilbert A. Churchill, Jr., and Carol Surprenaut	Vol. XIX, November 1982	491-504
Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement	Raj Arora	Vol. XIX, November 1982	505-516
The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels	George John and Torger Reve	Vol. XIX, November 1982	517-524
Explaining Control Losses in Corporate Marketing Channels: An Organization Analysis	Lynn W. Phillips	Vol. XIX, November 1982	525-549
An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model	Robert E. Burnkraut and Thomas J. Page, Jr.	Vol. XIX, November 1982	550-561
A Field Investigation of Causal Relations Among Cognitions, Affect, Intentions, and Behavior	Richard P. Bagozzi	Vol. XIX, November 1982	562-584
On the Econometric Measurement of the Duration of Advertising Effect on Sales	Charles B. Winberg and Doyle L. Weiss	Vol. XIX, November 1982	585-591
A Reply to Winberg and Weiss	Darral G. Clarke	Vol. XIX, November 1982	592-594
Comment on "Analysis of Sales Call Effectiveness"	Thomas R. Wotruba	Vol. XIX, November 1982	595-596
Rejoinder to Comment by Wotruba	Leonard J. Parsons	Vol. XIX, November 1982	597-598
Journal of Marketing Research, XX, February 1983
Title	Authors	Volume, Issue	Pages
Evaluating the Statistical Significance of Models Developed by Stepwise Regression	Shelby H. McIntyre, David B. Montgomery, V. Srinivason and Barton A. Weitz	Vol. XX, February 1983	1-11
Analyzing Changing Consumption Patterns with Cohort Analysis	Joseph O. Rentz, Fred D. Reynolds and Roy G. Stout	Vol. XX, February 1983	12-20
Selected Determinants of Consumer Satisfaction and Complaint Reports	William O. Bearden and Jesse E. Teel	Vol. XX, February 1983	21-28
A Simple Bayesian Procedure for Estimation in a Conjoint Model	Phlippe Cattin, Alan E. Gelfand and Jeffrey Danes	Vol. XX, February 1983	29-35
A Quantitative Review of Research Design Effects on Response Rates to Questionnaires	Julie Yu and Harris Cooper	Vol. XX, February 1983	36-44
The Misuse of Repeated Measures Analysis in Marketing Research	Stephen A. LaTour and Paul W. Miniard	Vol. XX, February 1983	45-57
Forecasting with Diagonal Multiple Time Series Models: An Extension of Univariate Models	Shushila Umashankar and Johannes Ledolter	Vol. XX, February 1983	58-63
Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach	Dean Sharits, and H. Bruce Lammers	Vol. XX, February 1983	64-73
Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product	David F. Midgley	Vol. XX, February 1983	74-83
Supervisory Behavior, Role Stress, and the Job Satisfaction of Industrial Salespeople	R. Kenneth Teas	Vol. XX, February 1983	84-91
Assessing Cluster Analysis Results	T.D. Klastorin	Vol. XX, February 1983	92-98
A Note on the Reliability of Certain Clustering Algorithms	G. Ray Funkhouser	Vol. XX, February 1983	99-102
Journal of Marketing Research, XX, May 1983
Title	Authors	Volume, Issue	Pages
Call for Papers for Special Section on Competition in Marketing	Barton Weitz	Vol. XX, May 1983	109
Managerial Judgement in Marketing: The Concept of Expertise	Jean-Claude Larreche and Reza Moinpour	Vol. XX, May 1983	110-121
The Significance of Statistical Significance Tests in Marketing Research	Alan G. Sawyer and J. Paul Peter	Vol. XX, May 1983	122-133
Cluster Analysis in Marketing Research: Review and Suggestions for Application	Girish Punj and David W. Stewart	Vol. XX, May 1983	134-148
Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons	Stephen J. Arnold, Tae H. Oum, and Douglas J. Tigert	Vol. XX, May 1983	149-157
On the Measurement of Interfirm Power in Channels of Distribution	Gary L. Frazier	Vol. XX, May 1983	158-166
Effects of Group Cohesiveness on Attitude Polarization and the Acquisition of Knowledge in a Strategic Planning Context	John C. Whitney and Ruth A. Smith	Vol. XX, May 1983	167-176
Attrition Bias in Econometric Models Estimated with Panel Data	Russell S. Winer	Vol. XX, May 1983	177-186
An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models	Ishmael Akaah and Pradeep K. Korgoankar	Vol. XX, May 1983	187-197
Personal and Organizational Variable: Their Relative Effect on Reward Valences of Industrial Salespeople	Thomas N. Ingram and Danny N. Bellenger	Vol. XX, May 1983	198-205
A Further Assessment of Measurement Influences on the Intention-Behavior Relationship	Paul W. Miniard, Carl Obermiller, and Thomas J. Page, Jr.	Vol. XX, May 1983	206-212
Journal of Marketing Research, XX, August 1983
Title	Authors	Volume, Issue	Pages
Pre-Test-Market Models: Validation and Managerial Implications	Glen L. Urban and Gerald M. Katz	Vol. XX, August 1983	221-234
Recognition as a Measure of Learning from Television Commercials	Surendra N. Singh and Michael L. Rothschild	Vol. XX, August 1983	235-248
A Procedure for Measuring and Estimating Consumer Preferences Under Uncertainty	Imran S. Currim and Rakesh K. Sarin	Vol. XX, August 1983	249-256
Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising	Robert E. Smith and William R. Swinyard	Vol. XX, August 1983	257-267
The Effects of Serial Correlation and Data Aggregation on Advertising Measurement	Doyle L. Weiss, Charles B. Weinberg, and Pierre M. Windal	Vol. XX, August 1983	268-279
Information Availability as a Determinant of Multiple Request Effectiveness	Alice M. Tybout, Brian Sternthal, and Bobby J. Calder	Vol. XX, August 1983	280-290
Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach	Robert P. Leone	Vol. XX, August 1983	291-295
Modeling Consumer Satisfaction Processes Using Experience-Based Norms	Robert B. Woodruff, Ernest R. Cadotte, and Roger L. Jenkins	Vol. XX, August 1983	296-304
An Examination of the Random Versus Nonrandom Nature of Item Omissions	Richard M. Durand, Hugh J. Guffey, Jr., and John M. Planchon	Vol. XX, August 1983	305-313
A Markov Analysis of Fund-Raising Alternatives	David J. Soukup	Vol. XX, August 1983	314-319
Statement of Hypotheses in the Analysis of Variance	Richard K. Burdick	Vol. XX, August 1983	320-324
Journal of Marketing Research, XX, November 1983
Title	Authors	Volume, Issue	Pages
Attitude-Behavior Consistency in Children's Responses to Television Advertising	Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder	Vol. XX, November 1983	337-349
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data	Jordan J. Louviere and George Woodworth	Vol. XX, November 1983	350-367
Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing	Scott A. Neslin and Leonard Greenhalgh	Vol. XX, November 1983	368-379
Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference	John W. Keon	Vol. XX, November 1983	380-392
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process	Priscilla A. LaBarbera and David Mazursky	Vol. XX, November 1983	393-404
A Monte Carlo Simulation Study of Two Approaches for Aggregating Conjoint Data	James B. Wiley and James T. Low	Vol. XX, November 1983	405-416
The Accuracy of Telephone Call Data Collected by Diary Methods	John McKenzie	Vol. XX, November 1983	417-427
Improving Random Respondent Selection in Telephone Surveys	Diane O'Roarke and Johnny Blair	Vol. XX, November 1983	428-432
Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation	V. Srinivasan, Arun K. Jain, and Naresh K. Malhotra	Vol. XX, November 1983	433-438
An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing	Frederick Wiseman, Marianne Schafer, and Richard Schafer	Vol. XX, November 1983	439-442
Journal of Marketing Research, XXI, February 1984
Title	Authors	Volume, Issue	Pages
An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry	Gary L. Lilien and M. Anthony Wong	Vol. XXI, February 1984	1-11
Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising	Nicholas M. Didow, Jr. and George R. Franke	Vol. XXI, February 1984	12-19
The Use of Linear Logit Models in Marketing Research	Naresh K. Malhotra	Vol. XXI, February 1984	20-31
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use	Rohit Deshpande and Gerald Zaltman	Vol. XXI, February 1984	32-38
Seller and Buying Firm Factors Affecting Industrial Buyers' Negotiation Behavior and Outcomes	Stephen W. Clopton	Vol. XXI, February 1984	39-53
Detecting and Explaining Vividness Effects in Attitudinal Judgements	Jolita Kisielius and Brian Sternthal	Vol. XXI, February 1984	54-64
How Advertising Affects Sales: Meta-Analysis of Econometric Results	Gert Assmus, John U. Farley, and Donald R. Lehmann	Vol. XXI, February 1984	65-74
Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study	Jehoshua Eliashberg and Donald A. Michie	Vol. XXI, February 1984	75-88
The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules	Roland T. Rust and Robert P. Leone	Vol. XXI, February 1984	89-99
The Dirichlet Multinomial Distribution as a Magazine Exposure Model	John D. Leckenby and Shizue Kishi	Vol. XXI, February 1984	100-106
On Simulation Methods for Investigating Structural Modeling	Franklin Acito and Ronald D. Anderson	Vol. XXI, February 1984	107-112
Misapplications of Simulations in Structural Equation Models: Reply to Acito and Anderson	Claes Fornell and David F. Larcher	Vol. XXI, February 1984	113-117
Combining Tests of Significance in Test Marketing Research Experiments	Solomon Dutka	Vol. XXI, February 1984	118-119
Journal of Marketing Research, XXI, May 1984
Title	Authors	Volume, Issue	Pages
Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts	Esther Thorson and Rita Snyder	Vol. XXI, May 1984	127-136
An Empirical Investigation of the Information Sources Used During the Industrial Buying Process	Rowland T. Moriarty, Jr. and Robert E. Spekman	Vol. XXI, May 1984	137-147
Promised Incentives in Media Research: A Look at Data Quality, Sample Representativeness, and Response Rate	Edward G. Goetz, Tom R. Tyler, and Fay Lomax Cook	Vol. XXI, May 1984	148-154
Hybrid Models for Conjoint Analysis: An Expository Review	Paul E. Green	Vol. XXI, May 1984	155-169
Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output	George John and John Martin	Vol. XXI, May 1984	170-183
Removing Perceptual Distortions in Product Space Analysis	William R. Dillon, Narendra Mulani, and Donald G. Frederick	Vol. XXI, May 1984	184-193
Attraction Versus Linear and Multiplicative Market Share Models: An Empirical Evaluation	Roderick Brodie and Cornelis A. de Kluyver	Vol. XXI, May 1984	194-201
A Comparison of Market Share Models and Estimation Procedures	Avijit Ghosh, Scott Neslin, and Robert Shoemaker	Vol. XXI, May 1984	202-210
On the Predictive Power of Market Share Attraction Models	Peter S. H. Leeflang and Jan C. Reuyl	Vol. XXI, May 1984	211-215
Position Bias in Multiple-Choice Questions	Niels J. Blunch	Vol. XXI, May 1984	216-220
A Psychometric Assessment of a Measure of Sales Representatives' Power Perceptions	James M. Comer	Vol. XXI, May 1984	221-225
Reliability and Validity of Alternative Measures of Channel Member Satisfaction	Robert W. Ruekert and Gilbert A. Churchill, Jr.	Vol. XXI, May 1984	226-233
Journal of Marketing Research, XXI, August 1984
Title	Authors	Volume, Issue	Pages
Management Judgement Forecasts, Composite Forecasting Models, and Conditional Efficiency	Mark M. Moriarty and Arthur J. Adams	Vol. XXI, August 1984	239-250
A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment	Jeen-Su Lim and John O. Summers	Vol. XXI, August 1984	251-258
Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities	David J. Reibstein and Hubert Gattignon	Vol. XXI, August 1984	259-267
Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications	Vijay Mahajan, Subhash Sharma, and Yoram Wind	Vol. XXI, August 1984	268-277
An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel	George John	Vol. XXI, August 1984	278-289
Situational Factors Affecting Forecast Accuracy	Steven P. Schnaars	Vol. XXI, August 1984	290-297
Testing Alternative Econometric Models on the Existence of advertising Threshold Effect	Albert C. Bemmaor	Vol. XXI, August 1984	298-308
Ethical Problems of Marketing Researchers	Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox	Vol. XXI, August 1984	309-324
The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of Stimuli	Bruno Neibecker	Vol. XXI, August 1984	325-331
Notes on Aggregation Criteria in Market Segmentation	William Blozan and Paul Prabhaker	Vol. XXI, August 1984	332-335
Comment on a Standard Definition of Response Rates	Frederick Wiseman and Maryann Billington	Vol. XXI, August 1984	336-338
Journal of Marketing Research, XXI, November 1984
Title	Authors	Volume, Issue	Pages
Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives	Marian C. Burke	Vol. XXI, November 1984	345-359
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis	Gilbert A. Churchill, Jr. and J. Paul Peter	Vol. XXI, November 1984	360-375
Analyzing Marketing Research Data with Association Models	Lawrence F. Feick	Vol. XXI, November 1984	376-386
Competition as a Moderator of the Effect of Advertising on Sales	Hubert Gatignon	Vol. XXI, November 1984	387-398
Patterns of Store Choice	Kau Ah Keng and A.S.C. Ehrenberg	Vol. XXI, November 1984	399-409
Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem	Moshe M. Givon and Zur Shapira	Vol. XXI, November 1984	410-419
Predicting Choice Shares Under Conditions of Brand Interdependence	Wagner A. Kamakura and Rajendra K. Srivastava	Vol. XXI, November 1984	420-434
Temporal Variety in Consumer Behavior	Edgar Pessemier and Moshe Handelsman	Vol. XXI, November 1984	435-444
Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated Over Time: Some Results for the Autoregressive Current Effects Model	Wilfried R. Vanhonacker	Vol. XXI, November 1984	445-455
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: a Comparison	Thomas W. Leigh, David B. MacKay, and John O. Summers	Vol. XXI, November 1984	456-462
Alternative Questionnaire Formats for Country Image Studies	Eugene D. Jaffe and Israel D. Nebenzahl	Vol. XXI, November 1984	463-471
Journal of Marketing Research, XXII, February 1985
Title	Authors	Volume, Issue	Pages
Uniqueness Issues in the Decompositional Modeling of Multattribute Overall Evaluations: An Information Integration Perspective	John G. Lynch, Jr.	Vol. XXII, February 1985	1-19
Efficient Screening Methods for the Sampling of Geographically Clustered Special Populations	Seymour Sudman	Vol. XXII, February 1985	20-29
Improving Measure Quality by Alternating Least Squares Optimal Scaling	Nicholas M. Didow, Jr., Kevin Lane Keller, Hiram C. Barksdale, Jr., and George R. Franke	Vol. XXII, February 1985	30-40
Measuring Consumer Involvement Profiles	Gilles Laurent and Jean-Noel Kapferer	Vol. XXII, February 1985	41-53
The Lead Effect of Marketing Decisions	Peter Doyle and John Saunders	Vol. XXII, February 1985	54-65
A Test of Reducing Callbacks and Non-At-Home Bias in Personal Interviews by Weighting At-Home Respondents	James C. Ward, Bertram Russick, and William Rudelius	Vol. XXII, February 1985	66-73
The Threats to Marketing Research: An Empirical Reappraisal	Stephen W. McDaniel, Perry Verille, and Charles S. Madden	Vol. XXII, February 1985	74-80
Iterative Partitioning Methods: The Use of Mapping Theory as a Clustering Technique	Terence A. Oliva and R. Eric Reidenbach	Vol. XXII, February 1985	81-85
A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research	James C. Anderson	Vol. XXII, February 1985	86-92
Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase	Gary M. Mullet and Marvin J. Karson	Vol. XXII, February 1985	93-96
Journal of Marketing Research, XXII, May 1985
Title	Authors	Volume, Issue	Pages
The Determinants of Salesperson Performance: A Meta-Analysis	Gilberty A. Churchill, Jr., Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr.	Vol. XXII, May 1985	103-118
The Effect of Advertising on Consumer Price Sensitivity	Lakshman Krishnamurthi and S.P. Raj	Vol. XXII, May 1985	119-129
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel	John F. Gaski and John R. Nevin	Vol. XXII, May 1985	130-142
Structural Information Factors Which Stimulate the Use of Nutrition Information: A Field Experiment	Thomas E. Muller	Vol. XXII, May 1985	143-157
An Assessment of the Mall Intercept as a Data Collection Method	Alan J. Bush and Joseph F. Hair, Jr.	Vol. XXII, May 1985	158-167
Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis	Michael R. Hagerty	Vol. XXII, May 1985	168-184
Utilizing Effort and Task Difficulty Information in Evaluating Salespeople	John C. Mowen, Janet E. Keith, Stephen W. Brown, and Donald W. Jackson, Jr.	Vol. XXII, May 1985	185-191
Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?	Meryl Paula Gardner	Vol. XXII, May 1985	192-198
Case Research in Marketing: Opportunities, Problems, and a Process	Thomas V. Bonoma	Vol. XXII, May 1985	199-208
Do Higher Prices Signal Higher Quality?	Eitan Gerstner	Vol. XXII, May 1985	209-215
Journal of Marketing Research, XXII, August 1985
Title	Authors	Volume, Issue	Pages
Introduction to Special Issue on Competition in Marketing	Barton A. Weitz, Special Issue Editor	Vol. XXII, August 1985	229-236
Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook	Jehoshua Eliashberg and Rabikar Chatterjee	Vol. XXII, August 1985	237-261
Using Game Theory to Model Competition	K. Sridhar Moorthy	Vol. XXII, August 1985	262-282
Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation	Ram C. Rao and Frank M. Bass	Vol. XXII, August 1985	283-296
A Model of Advertising Competition	Gary M. Erickson	Vol. XXII, August 1985	297-304
Sources of Market Pioneer Advantages in Consumer Goods Industries	William T. Robinson and Claes Fornell	Vol. XXII, August 1985	305-317
A Model of Marketing Mix, Brand Switching, and Competition	Gregory S. Carpenter and Donald R. Lehmann	Vol. XXII, August 1985	318-329
Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products	James M. Lattin and Leigh McAlister	Vol. XXII, August 1985	330-339
Effects of Context and Part-Category Cues on Recall of Competing Brands	Joesph W. Alba and Amitava Chattopadhyay	Vol. XXII, August 1985	340-349
Journal of Marketing Research, XXII, November 1985
Title	Authors	Volume, Issue	Pages
Design Features of Forecasting Systems Involving Management Judgments	Mark M. Moriarty	Vol. XXII, November 1985	353-364
A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control	Putnam Anand and Louis W. Stern	Vol. XXII, November 1985	365-376
Testing the Exact Order of an Individual's Choice Process in an Information-Theoretic Framework	Wilfried R. Vanhonacker	Vol. XXII, November 1985	377-387
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective	Johny K. Johansson, Susan P. Douglas, and Ikujiro Nomaka	Vol. XXII, November 1985	388-396
Environmental Relationships of the Internal Political Economy of Marketing Channels	F. Robert Dwyer and M. Ann Welsh	Vol. XXII, November 1985	397-414
Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand	John M. McCann and David J. Reibstein	Vol. XXII, November 1985	415-423
Some Unexplored Supervisory Behaviors and their Influence on Salespeople's Role Clarity, Specific Self-Esteem, Job Satisfaction, and Motivation	Ajay K. Kohli	Vol. XXII, November 1985	424-433
Communication Style in the Salesperson-Customer Dyad	Kaylene C. Williams and Rosann L. Sprio	Vol. XXII, November 1985	434-442
Measuring Customer Orientation of Salespeople: A Replication With Industrial Buyers	Ronald E. Michaels and Ralph L. Day	Vol. XXII, November 1985	443-446
A Test of Two Consumer Response Scales in Advertising	George M. Zinkhan and Claes Fornell	Vol. XXII, November 1985	447-452
Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views	Philippe A. Naert and Marcel Weverbergh	Vol. XXII, November 1985	453-461
Empirically Testing a Disaggregate Choice Model for Segments	Dennis H. Gensch	Vol. XXII, November 1985	462-467
Journal of Marketing Research, Vol XXIII, February 1986
Title	Authors	Volume, Issue	Pages
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation	Whan C. Park and Mark S. Young	Vol. XXIII February 1986	11-24
"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications	Donald S. Tull, Van R. Wood, Dale Dulhan, Tom Gillpatrick, Kim R. Robertson, James G. Helgeson	Vol. XXIII February 1986	25-32
An Approach to the Measurement of Consumer Preferences Using Limited Information	Naresh K. Malhotra	Vol. XXIII February 1986	33-40
Smarter Versus Harder: An Exploratory Attributional Analysis of Salespeople's Motivation	Harish Sujan	Vol. XXIII February 1986	41-49
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model	Arno J. Rethans, John L. Swasy and Lawrence J. Marks	Vol. XXIII February 1986	50-61
Interrelations Among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources	John F. Gaski	Vol. XXIII February 1986	62-77
Comment on "Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study"	Robert W. Shoemaker	Vol. XXIII February 1986	78-82
Journal of Marketing Research, Vol XXIII, May 1986
Title	Authors	Volume, Issue	Pages
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data	Barbara E. Kahn, Manohar U. Kalwani, and Donald G. Morrison	Vol. XXIII May 1986	89-100
Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context	Jehoshua Eliashberg, Stephen A. LaTour, Arvind Rangaswamy, and Louis W. Stern	Vol. XXIII May 1986	101-110
A Simulation Study of Factor Score Indeterminacy	Frank Acito and Ronald D. Anderson	Vol. XXIII May 1986	111-118
The Influence of Career Stages on Salespeople's Job Attitudes, Work Perception, and Performances	William L. Cron and John W. Slocum, Jr.	Vol. XXIII May 1986	119-129
The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations	Scott B. MacKenzie, Richard J. Lutz, and George E. Belch	Vol. XXIII May 1986	130-143
Effectiveness of Multiple Request Strategies: A Synthesis of Research Results	Edward F. Fern, Kent B. Monroe, and Ramon A. Avila	Vol. XXIII May 1986	144-152
An Analysis of Alternative Causal Models of Salesperson Role Perceptions and Work-Related Attitudes	Louis W. Fry, Charles M. Futrell, A. Parasuraman, and Margaret A. Chmielewski	Vol. XXIII May 1986	153-163
Interpreting LISREL Estimates of Explained Variance in Nonrecursive Structural Equation Models	Jesse E. Teel, Jr., William O. Bearden, and Subhash Sharma	Vol. XXIII May 1986	164-168
Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution	Gary L. Frazier and John O. Summers	Vol. XXIII May 1986	169-176
Multibrand Transition Probabilities as a Function of Explanatory Variables: Estimation by a Least-Squares-Based Approach	Fred S. Zufryden	Vol. XXIII May 1986	177-183
Assessment of the Psychometric Properties of an Opinion Leadership Scale	Terry L. Childers	Vol. XXIII May 1986	184-187
Journal of Marketing Research, Vol XXIII, August 1986
Title	Authors	Volume, Issue	Pages
Agendas and Consumer Choice	John R. Hauser	Vol. XXIII August 1986	199-212
Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research	Donna L. Hoffman and George R. Franke	Vol. XXIII August 1986	213-227
Power and Goal Setting in Channel Negotiations	Leigh McAlister, Max H. Bazerman, and Peter Fader	Vol. XXIII August 1986	228-236
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria	Elizabeth C. Hirschman	Vol. XXIII August 1986	237-249
Effects of Competitive Context and of Additional Information on Price Sensitivity	Joel Huber, Morris B. Holbrook, and Barbara Kahn	Vol. XXIII August 1986	250-260
Selling Activity and Sales Position Taxonomies for Industrial Salesforces	William C. Moncrief III	Vol. XXIII August 1986	261-270
Interpoint Distance Comparisons in Correspondence Analysis	J. Douglas Carroll, Paul E. Green, and Catherine M. Schaffer	Vol. XXIII August 1986	271-280
Pooling Logit Models	Hubert Gatignon and David J. Reibstein	Vol. XXIII August 1986	281-285
Percentiles of LINMAP Conjoint Indices of Fit for Various Orthogonal Arrays: A Simulation Study	Gary M. Mullet and Marvin J. Karson	Vol. XXIII August 1986	286-290
Estimating Micro Relationships from Macro Data: A Comparative Study of Two Approximations of the Brand Loyal Model Under Temporal Aggregation	Frank M. Bass and Robert P. Leone	Vol. XXIII August 1986	291-297
Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models	Vinay Kanetkar, Charles B. Weinberg, and Doyle L. Weiss	Vol. XXIII August 1986	298-304
Journal of Marketing Research, Vol XXIII, November 1986
Title	Authors	Volume, Issue	Pages
Checking the Success of Manipulations in Marketing Experiments	Barbara C. Perdue and John O. Summers	Vol. XXIII November 1986	317-326
Using the Theory of Signal Detection to Improve Ad Recognition Testing	Surendra N. Singh and Gilbert A. Churchill, Jr.	Vol. XXIII November 1986	327-336
Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising	Lakshman Krishnamurthi, Jack Narayan, and S.P. Raj	Vol. XXIII November 1986	337-345
Effects of Consumer Expectations on Information Processing in Selling Encounters	Mita Sujan, James R. Bettman, and Harish Sujan	Vol. XXIII November 1986	346-353
An Approach to Determining Optimal Locations for New Services	Avijit Ghosh and C. Samual Craig	Vol. XXIII November 1986	354-362
Salience Effects in Brand Recall	Joseph W. Alba and Amitava Chattopadhyay	Vol. XXIII November 1986	363-369
Analysis of Referral Networks in Marketing: Methods and Illustration	Peter H. Reingen and Jerome B. Kernan	Vol. XXIII November 1986	370-378
Estimating Parameters of the Autocorrelated Current Effects Model from Temporally Aggregated Data	Vinay Kanetkar, Charles B. Winberg, and Doyle L. Weiss	Vol. XXIII November 1986	379-386
Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country	Sudhir H. Kale	Vol. XXIII November 1986	387-393
Journal of Marketing Research, Vol XXIV, February 1987
Title	Authors	Volume, Issue	Pages
Estimating Brand Positioning Maps Using Supermarket Scanning Data	Steven M. Shugan	Vol. XXIV February 1987	1-18
Generalizability Theory: A Comprehensive Method for Assessing and Improving the Dependability of Marketing Measures	Joesph O. Rentz	Vol. XXIV February 1987	19-28
Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change	Michael A. Kamins and Henry Assael	Vol. XXIV February 1987	29-39
Construcing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research	Wayne S. Desarbo and Donna L. Hoffman	Vol. XXIV February 1987	40-54
Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly	Catherine A. Cole and Michael J. Houston	Vol. XXIV February 1987	55-63
A Stochastic First Purchase Diffusion Model: A Counting Process Approach	Fred Boker	Vol. XXIV February 1987	64-73
Analyzing Marketing Research Data with Incomplete Information on the Dependent Variable	Naresh K. Malhotra	Vol. XXIV February 1987	74-84
Resource Allocation Behavior in Conventional Channels	Erin Anderson, Leonard M. Lodish, and Barton A. Weitz	Vol. XXIV February 1987	85-97
The Interaction of Measurement and Structure in Simultaneous Equation Models with Unobservable Variables	Ajith Kumar and William R. Dillon	Vol. XXIV February 1987	98-105
Advertising Quality in Sales Response Models	Stephen J. Arnold, Tae H. Oum, Bohumir Pazderka, and Douglas W. Snetsinger	Vol. XXIV February 1987	106-113
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms	Rohit Deshpande and Gerald Zaltman	Vol. XXIV February 1987	114-118
Covariance Structure Modeling and Measurement Issues: A Note on "Interrelations Among a Channel Entity's Power Sources"	Roy D. Howell	Vol. XXIV February 1987	119-126
Commentary on Howell's Observations	John F. Gaski	Vol. XXIV February 1987	127-129
Journal of Marketing Research, Vol XXIV, May 1987
Title	Authors	Volume, Issue	Pages
A Simultaneous Approach to Market Segmentation and Market Structuring	Rajiv Grover and V. Srinivasan	Vol. XXIV May 1987	139-153
Measurement of Discrimination Ability in Taste Tests: An Empirical Investigation	Bruce Buchanan, Moshe Givon, and Arieh Goldman	Vol. XXIV May 1987	154-163
Validity and Structural Reliability of Multidimensional Scaling	Naresh K. Malhotra	Vol. XXIV May 1987	164-173
Latent Class Models for the Analysis of Behavioral Hierarchies	Lawrence F. Feick	Vol. XXIV May 1987	174-186
Evaluation and Use of Marketing Research by Decision Makers: A Behavior Simulation	Hanjoon Lee, Frank Acito, and Ralph L. Day	Vol. XXIV May 1987	187-196
Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population	Dennis H. Gensch	Vol. XXIV May 1987	197-207
Individual Differences and Marketing Decision Support System Usage and Satisfaction	George M. Zinkhan, Erich A. Joachimsthaler and Thomas C. Kinnear	Vol. XXIV May 1987	208-214
Inducing Franshisees to Reliquish Control: An Attribution Analysis	Punam Anand	Vol. XXIV May 1987	215-221
The Sensitivity of Confirmatory Maximum Likelihood Factor Analysis to Violations of Measurement Scale and Distributional Assumptions	Emin Babakus, Carl E. Ferguson, Jr., and Karl G. Joreskog	Vol. XXIV May 1987	222-228
Territory Sales Response Models: Stability Over Time	Adrian B. Ryans and Charles B. Weinberg	Vol. XXIV May 1987	229-233
Journal of Marketing Research, Vol XXIV, August 1987
Title	Authors	Volume, Issue	Pages
Modeling Marketing Interactions with Application to Salesforce Effectiveness	Hubert Gatignon and Dominique M. Hanssens	Vol. XXIV August 1987	247-257
Product/Consumption-Based Affective Responses and Postpurchase Processes	Robert A. Westbrook	Vol. XXIV August 1987	258-270
Cross-Validation for Prediction	Bruce Cooil, Russell S. Winer, and David L. Rados	Vol. XXIV August 1987	271-279
Consumer Ethnocentrism: Construction and Validation of the CETSCALE	Terrence A. Shimp and Subhash Sharma	Vol. XXIV August 1987	280-289
Heuristics and Biases in the Intuitive Projection of Retail Sales	Anthony D. Cox and John D. Summers	Vol. XXIV August 1987	290-297
Estimation and Use of Standard Errors of Latent Class Model Parameters	Rajiv Grover	Vol. XXIV August 1987	298-304
Expectations and Norms in Models of Consumer Satisfaction	Ernest R. Cadotte, Robert B. Woodruff, and Roger L. Jenkins	Vol. XXIV August 1987	305-314
Estimating Trait, Method, and Error Variance: Generalizing Across 70 Construct Validation Studies	Joseph A. Cote and M. Ronald Buckley	Vol. XXIV August 1987	315-318
A Correlation for Biasing Effects of Pilot Sample Size Determination	Ronald E. Shiffler and Arthur J. Adams	Vol. XXIV August 1987	319-321
Journal of Marketing Research, Vol XXIV, November 1987
Title	Authors	Volume, Issue	Pages
Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis	Claes Fornell and Birger Wernerfelt	Vol. XXIV November 1987	337-346
Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels	F. Robert Dwyer and Sejo Oh	Vol. XXIV November 1987	347-358
Picture-Word Consistency and the Elaborative Processing of Advertisements	Michael J. Houston, Terry L. Childers, and Susan E. Heckler	Vol. XXIV November 1987	359-369
The Effects of a Direct Mail Coupon on Brand Choice Behavior	Kapil Bawa and Robert W. Shoemaker	Vol. XXIV November 1987	370-376
Associative Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches	Cornelia Droge and Rene Y. Darmon	Vol. XXIV November 1987	377-388
Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure	Trudy A. Cameron and Michelle D. James	Vol. XXIV November 1987	389-395
Constrained Discrimination Via MDI Estimation: The Use of Additional Information in Segmentation Analysis	Ajith Kumar and William R. Dillon	Vol. XXIV November 1987	396-403
Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry	Lawrence A. Crosby and Nancy Stephens	Vol. XXIV November 1987	404-411
Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals	David J. Moore and Richard Reardon	Vol. XXIV November 1987	412-417
Don't Know' Item Nonresponse in a Telephone Survey: Effects of Question Form and Respondent Characterisitics	James H. Leigh and Claude R. Martin, Jr.	Vol. XXIV November 1987	418-424
Identifying the Generics-Prone Consumer: A Meta-Analysis	David M. Szymanski and Paul S. Busch	Vol. XXIV November 1987	425-431
On The Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria	James C. Anderson, David W. Gerbing, and John E. Hunter	Vol. XXIV November 1987	432-437
Some Further Remarks on Measurement-Structure Interaction and the Unidimensionality of Constructs	Ajith Kumar and William R. Dillon	Vol. XXIV November 1987	438-444
Comparing Interpoint Distances in Correspondence Analysis: A Clarification	J. Douglas Carroll, Paul E. Green, and Catherine M. Schaffer	Vol. XXIV November 1987	445-450
Journal of Marketing Research, Vol XXV, February 1988
Title	Authors	Volume, Issue	Pages
Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications	Michael R. Hagerty, James M. Carman, and Gary J. Russell	Vol. XXV February 1988	1-9
Flexible Regression	Roland T. Rust	Vol. XXV February 1988	10-24
Assessing the Real-to-Artificial Generalizability of Multattribute Attitude Models in Tests of New Product Designs	Morris B. Holbrook and William J. Havlena	Vol. XXV February 1988	25-35
Environmental Determinants of Decision-Making Uncertainty in Marketing Channels	Ravi S. Achrol and Louis W. Stern	Vol. XXV February 1988	36-50
A Structural Equations Analysis of the Impact of Price Promotions on Store Performance	Rockney G. Walters and Scott B. Mackenzie	Vol. XXV February 1988	51-63
The Relationship Between Advertising and Product Quality Over the Product Life Cycle: A Contingency Theory	Gerard J. Tellis and Claes Fornell	Vol. XXV February 1988	64-71
Recognition Versus Recall as Measures of Television Commercial Forgetting	Surendra N. Singh , Michael L. Rothschild, and Gilbert A. Churchill, Jr.	Vol. XXV February 1988	72-80
Knowledge Structure Differences Between More Effective and Less Effective Salespeople	Harish Sujan, Mita Sujan, and James R. Bettman	Vol. XXV February 1988	81-86
Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries	William T. Robinson	Vol. XXV February 1988	87-94
The Robustness of MDS Configurations in the Case of Incomplete Data	Naresh K. Malhotra, Arun K. Jain, and Christian Pinson	Vol. XXV February 1988	95-102
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations	O.C. Ferrell and Steven J. Skinner	Vol. XXV February 1988	103-109
Journal of Marketing Research, Vol XXV, May 1988
Title	Authors	Volume, Issue	Pages
Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Empirical Validation	Rajeev Kohli	Vol. XXV May 1988	123-133
Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice	Gerard J. Tellis	Vol. XXV May 1988	134-144
A Direct Aggregation Approach to Inferring Microparameters of the Koychk Advertising-Sales Relationship from Macro Data	V. Srivivasan and Helen A. Weir	Vol. XXV May 1988	145-156
A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments	Wagner A. Kamakura	Vol. XXV May 1988	157-167
Print Ad Recognition Readership Scores: An Informatin Processing Perspective	Adam Finn	Vol. XXV May 1988	168-177
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution	V. Kumar and Robert P. Leone	Vol. XXV May 1988	178-185
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment	David W. Gerbing and James C. Anderson	Vol. XXV May 1988	186-192
An INDSCAL-Based Approach to Multiple Correspondence Analysis	J. Douglas Carroll and Paul E. Green	Vol. XXV May 1988	193-203
Models of Consumer Satisfaction Formation: An Extension	David K. Tse and Peter C. Wilton	Vol. XXV May 1988	204-212
Journal of Marketing Research, Vol XXV, August 1988
Title	Authors	Volume, Issue	Pages
Implications of Market Structure for Elasticity Structure	Gary J. Russell and Ruth N. Bolton	Vol. XXV August 1988	229-241
Attitude Toward the Ad: An Assessment of Diverse Measurement Indices Under Different Processing "Sets"	Thomas J. Madden, Chris T. Allen, and Jacquelyn L. Twible	Vol. XXV August 1988	242-252
Disaggregate Tree-Structured Modeling of Consumer Choice Data	Imran S. Currim, Robert J. Meyer, and Nhan T. Le	Vol. XXV August 1988	253-265
The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim 'Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes	Lawrence J. Marks and Michael A. Kaminus	Vol. XXV August 1988	266-281
New Product Preannouncing Behavior: A Market Signaling Study	Jehoshua Eliashberg and Thomas S. Robertson	Vol. XXV August 1988	282-292
Completely Unacceptable Levels in Conjoint Analysis: A Cautionary Note	Paul E. Green, Abba M. Krieger, and Pradeep Bansal	Vol. XXV August 1988	293-300
Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated Over Time: Least Squares Versus Maximum Likelihood	Wilfried R. Vanhonacker	Vol. XXV August 1988	301-307
The Impact of Inferences on Product Evaluations: Replication and Extension	Jeen-Su Lim, Richard W. Olshavsky, and John Kim	Vol. XXV August 1988	308-316
Journal of Marketing Research, Vol XXV, November 1988
Title	Authors	Volume, Issue	Pages
The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales	Gerard J. Tellis	Vol. XXV November 1988	331-341
Impact of Sales Promotions on When, What, and How Much to Buy	Sunil Gupta	Vol. XXV November 1988	342-355
A Log-Linear Model for Predicting Magazine Audiences	Peter J. Danaher	Vol. XXV November 1988	356-362
A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies	Rabikar Chatterjee, Jehoshua Eliashberg, Hubert Gatnon, and Leonard M. Lodish	Vol. XXV November 1988	363-375
The Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers	Ronald E. Michaels, William L. Cron, Alan J. Dubisnky, and Erich A. Joachimsthaler	Vol. XXV November 1988	376-383
Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings	Barbara E. Kahn, Manahar U. Kalwani, and donald G. Morrison	Vol. XXV November 1988	384-390
Growth Curve Analysis in Marketing: Method and Application	Greg J. Lessne and R. Choudary Hanumara	Vol. XXV November 1988	391-396
Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues	Armen Tashchian, J. Dennis White, and Sukgoo Pak	Vol. XXV November 1988	397-404
Response Effects in Computer-Administered Questioning	John P. Liefeld	Vol. XXV November 1988	405-409
Journal of Marketing Research, Vol XXVI, February 1989
Title	Authors	Volume, Issue	Pages
Salesforce Compensation: An Empirical Investigation of Factors Related to Use of Salary Versus Incentive Compensation	George John and Barton Weitz	Vol. XXVI February 1989	1-14
LADI: A Latent Discriminant Model for Analyzing Marketing Research Data	William R. Dillson and Narendra Mulani	Vol. XXVI February 1989	15-29
Assessing the Role of Contigency Awareness in Attitudinal Conditioning with Implications for Advertising Research	Chris T. Allen and Chris A. Janiszewski	Vol. XXVI February 1989	30-43
Competitive Reactions to Market Entry: Explaining Interfirm Differences	Hubert Gatignon, Erin Anderson, and Kristaan Helsen	Vol. XXVI February 1989	44-55
A Monte Carlo Comparison of Estimators for the Multinomial Logit Model	Davis S. Bunch and Richard R. Battsell	Vol. XXVI February 1989	56-68
The Impact of Feelings on Ad-Based Affect and Cognition	Marian Chapman Burke and Julie A. Edell	Vol. XXVI February 1989	69-83
The Effects of Concurrent Verbalization on Choice Processing	Gabriel Biehal and Dipankar Chakravarti	Vol. XXVI February 1989	84-96
Mood Manipulation in Marketing Research: An Examinatin of Potential Confounding Effects	Ronald Paul Hill and James C. Ward	Vol. XXVI February 1989	97-104
A Bootstrap Procedure for Evaluating Goodness-of-Fit Indices of Structural Equation and Confirmatory Factor Models	Paula Fitzgerald Bone, Subhash Sharma, and Terence A. Shimp	Vol. XXVI February 1989	105-111
Judgments of Marketing Professionals About Ethical Issues in Marketing Research: A Replication and Extension	Ishmael P. Akaah and Edward A. Riordan	Vol. XXVI February 1989	112-120
Journal of Marketing Research, Vol XXVI, May 1989
Title	Authors	Volume, Issue	Pages
Reliability of Nominal Data Based on Qualitative Judgments	William D. Perreault, Jr. and Laurence E. Leigh	Vol. XXVI May 1989	135-148
The Information Processing of Coordinated Media Campaigns	Julie A. Edell and Kevin Lane Keller	Vol. XXVI May 1989	149-163
Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis	Siew Meng Leong, Paul S. Busch, and Deborah Roedder John	Vol. XXVI May 1989	164-178
Organizational Climate and Decision Framing: An Integrated Approach to Analying Industrial Buying Decisions	William J. Qualls and Christopher P. Puto	Vol. XXVI May 1989	179-192
Shaping the Route to Attitude Change: Central Versus Peripheral Processing Through Comparative Versus Noncomparative Advertising	Cornelia Droge	Vol. XXVI May 1989	193-204
An Alternative Explanation for Lower Repeat Rates After Promotion Purchases	Scott A. Neslin and Robert W. Shoemaker	Vol. XXVI May 1989	205-213
Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data	Subhash Sharma, Srinivas Durvasula, and William R. Dillon	Vol. XXVI May 1989	214-221
Country Image: Halo or Summary Construct?	C. Min Han	Vol. XXVI May 1989	222-229
An Approach for Tracking Within-Segment Shifts in Market Shares	Rajiv Grover and V. Strinivasan	Vol. XXVI May 1989	230-236
Confidence Interval Construction by Stein's Method: A Practical and Economical Approach to Sample Size Determination	Raphael Gillett	Vol. XXVI May 1989	237-240
Commentary on Biasing Effects of Pilot Samples and Gillett's Observations on the Stein Confidence Interval	Arthur J. Adams and Ronald E. Shiffler	" VALIGN="TOP" HEIGHT=68> Vol. XXVI May 1989	241-243
Journal of Marketing Research, Vol XXVI, August 1989
Title	Authors	Volume, Issue	Pages
When Choice Models Fail: Compensatory Models in Negatively Correlated Environments	Eric J. Johnson, Robert J. Meyer, and Sanjoy Ghose	Vol. XXVI August 1989	255-270
On the Use of Structural Equation Models in Experimental Designs	Richard P. Bagozzi and Youjae Yi	Vol. XXVI August 1989	271-284
Consumer Preference Formation and Pioneering Advantage	Gregory S. Carpenter and Kent Nakamoto	Vol. XXVI August 1989	285-298
Reference Effects of Price and Promotion on Brand Choice Behavior	James M. Lattin and Randolph E. Bucklin	Vol. XXVI August 1989	299-310
Measuring Consumer Attitudes Toward the Marketplace with Tailored Interviews	Siva K. Balasubramanian and Wagner A. Kamakura	Vol. XXVI August 1989	311-326
Interactive Impact of Informational and Normative Influence on Donations	Stephen A. LaTour and Ajay K. Manrai	Vol. XXVI August 1989	327-335
Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods	Linda F. Jamieson and Frank M. Bass	Vol. XXVI August 1989	336-345
Cross-Validation Assessment of Alternatives to Indiviual-Level Conjoint Analysis: A Case Study	Paul E. Green and Kristaan Helsen	Vol. XXVI August 1989	346-350
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review	Akshay R. Rao and Kent B. Monroe	Vol. XXVI August 1989	351-357
The Carroll-Green-Schaffer Scaling in Correspondence Analysis: A Theoretical and Empirical Appraisal	Michael J. Greenacre	Vol. XXVI August 1989	358-365
Reply to Greenacre's Commentary on the Carroll-Green-Schaffer Scaling of Two-Way Correspondence Analysis Solutions	J. Douglas Carroll, Paul E. Green, and Catherine M. Schaffer	Vol. XXVI August 1989	366-368
Journal of Marketing Research, Vol XXVI, November 1989
Title	Authors	Volume, Issue	Pages
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure	Wagner A. Kamkura and Gary J. Russell	Vol. XXVI November 1989	379-390
The Competitive Implications of Relevant-Set/Response Analysis	John R. Hauser and Birger Wernerfelt	Vol. XXVI November 1989	391-405
Marketing Jobs and Management Controls: Toward a Framework	Bernard J. Jaworski and Deborah J. MacInnis	Vol. XXVI November 1989	406-419
A Paired Comparison Nested Logit Model of Individual Preference Structures	William L. Moore and Donald R. Lehmann	Vol. XXVI November 1989	420-428
The Relationship Between Perceived and Objective Price-Quality	Donald R. Lichtenstein and Scot Burton	Vol. XXVI November 1989	429-443
Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences From Brand-Switching Behavior	Ajith Kumar and C.M. Sashi	Vol. XXVI November 1989	444-453
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights From Schema Research	Mita Sujan and James R. Bettman	Vol. XXVI November 1989	454-467
The Effect of Mixed Grammar Chains on Response to Survey Questions	James H. Barnes, Jr. and Michael J. Dotson	Vol. XXVI November 1989	468-472
An Approximate Log-Linear Model for Predicting Magazine Audiences	Peter J. Danaher	Vol. XXVI November 1989	473-479
Journal of Marketing Research, Vol XXVII, February 1990
Title	Authors	Volume, Issue	Pages
The Role of Experience in Information Use and Decision Making By Marketing Managers	W. Steven Perkins and Ram C. Rao	Vol. XXVII February 1990	1-10
Evaluating the Measurment Validity of Lifestyle Typologies With Qualitative Measures and Multiplicative Factoring	John L. Lastovicka, John P. Murry, Jr., and Eric Joachimsthaler	Vol. XXVII February 1990	11-23
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships	Jan B. Heide and George John	Vol. XXVII February 1990	24-36
Determinatin of Adopter Categories by Using Innovation Diffusion Models	Vijay Mahajan, Eitan Muller, and Rajendra K. Srivastava	Vol. XXVII February 1990	37-50
The Evaluative Consequences of Experiencing Unexpected Favorable Events	Daniel J. Howard and Thomas E. Barry	Vol. XVII February 1990	51-60
Adaptive Selling: Conceptualization, Measurment, and Nomological Validity	Rosann L. Spiro and Barton A. Weitz	Vol. XXVII February 1990	61-69
A Meta-Analysis of Applications of Diffusion Models	Fareena Sultan, John U. Farley, and Donald Lehmann	Vol. XVII February 1990	70-77
The Mediating Role of Attitude Toward the Ad: Some Additional Evidence	Pamela M. Homer	Vol. XVII February 1990	78-86
Estimating Purchase Regularity With Two Interpurchase Times	Rita D. Wheat and Donald G. Morrison	Vol. XXVII February 1990	87-93
Estimation of Latent Class Models With Heterogeneous Choice Probabilities: An Application to Market Structuring	Dipak Jain, Frank M. Bass, and Yu-Min Chen	Vol. XXVII February 1990	94-101
On the Use of Confirmatory Measurment Models in the Analysis of Multiple-Informant Reports	Ajith Kumar and William R. Dillon	Vol. XXVII February 1990	102-111
Journal of Marketing Research, Vol XXVII, May 1990
Title	Authors	Volume, Issue	Pages
Unbundling of Industrial Systems	Lynn O. Wilson, Allen M. Weiss, and George John	Vol. XXVII May 1990	123-138
Robustness and Small-Sample Properties of the Estimators of Probabilistic Multidimensional Scaling (PROSCAL)	B. Kemal Buyukkurt and Meral Demirbag Buyukkurt	Vol. XXVII May 1990	139-149
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior	Itamar Simonson	Vol. XXVII May 1990	150-162
Client Evaluation Cues: A Comparison of Successful and Unsuccessful Salespeople	David M. Szymanski and Gilbert A. Churchill, Jr.	Vol. XXVII May 1990	163-174
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment	Catherine A. Cole and Gary J. Gaeth	Vol. XXVII May 1990	175-184
Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data	Marie Adele Hughes and Dennis E. Garrett	Vol. XXVII May 1990	185-195
A Transaction Cost Analysis Model of Channel Integration in Internnational Markets	Saul Klein, Gary L. Frazier, and Victor J. Roth	Vol. XXVII May 1990	196-208
The Relative Roles of Brand Beliefs and Attitude Toward the Ad As Mediators of Brand Attitude: A Second Look	Banwari Mittal	Vol. XXVII May 1990	209-219
Estimating Publication Bias in Meta-Analysis	Roland T. Rust, Donald R. Lehmann, and John U. Farley	Vol. XXVII May 1990	220-226
Personal Communicatins in Marketing: An Examinatin of Self-Interest Contingency Relationships	Joshua L. Wiener, Raymond W. LaForge, and Jerry R. Goolsby	Vol. XXVII May 1990	227-231
Share-Ratio Estimation of the Nested Multinomial Logit Model	Gordon G. Bechtel	Vol. XXVII May 1990	232-237
Journal of Marketing Research, Vol XXVII, August 1990
Title	Authors	Volume, Issue	Pages
A Price Expectations Model of Customer Brand Choice	Manohar U. Kalwani, Chi Kin Yim, Heikki J. Rinne, and Yoshi Sugita	Vol. XXVII August 1990	251-262
The Influence of Nonattended Material on the Processing of Advertising Claims	Chris Janiszewski	Vol. XXVII August 1990	263-278
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase_loyal Consumers	Barbara E. Kahn and Therese A. Louise	Vol. XXVII August 1990	279-289
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis	Paul W. Miniard, Sunil Bhatla, and Randall L. Rose	Vol. XXVII August 1990	290-303
Adaptive Deigns for Likert-Type Data: An Approach For Implementing Marketing Surveys	Jagdip Singh, Roy D. Howell, and Gary K. Rhoads	Vol. XXVII August 1990	304-321
An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data	Peter S. Fader and Leigh McAlister	Vol. XXVII August 1990	322--332
A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment During Early Employment	Mark W. Johnston, A. Parasuraman, Charles M. Futrell, and William C. Black	Vol. XXVII August 1990	333-344
Ease of Message Processing as a Moderator of Repetition Effects in Advertising	Punam Anand and Brian Sternthal	Vol. XXVII August 1990	345-353
An Approach to Marketing Data Analysis: The Forced Classification Procedure of Dual Scaling	Shizuhiko Nishisato and Wolfgang Gaul	Vol. XXVII August 1990	354-360
The Influence of Message Framing and Issue Involvement	Durairaj Maheswaran and Joan Meyers-Levy	Vol. XXVII August 1990	361-367
Journal of Marketing Research, Vol XXVII, November 1990
Title	Authors	Volume, Issue	Pages
Hypothesis Testing With Scanner Data: The Advantage of Bayesian Methods	Greg M. Allenby	Vol. XXVII November 1990	379-389
Brand Introduction Strategies and Competitive Environments	Hubert Gatignon, Barton Weitz, and Pradeep Bansal	Vol. XXVII November 1990	390-401
Boundary Vaule Models for the Cominatin of Forecasts	Mark M. Moriarty	Vol. XXVII November 1990	402-417
SCULPTURE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures From Panel Data	Venkatram Ramaswamy and Wayne DeSarbo	Vol. XXVII November 1990	418-427
Manufacturer Trade Deals and Retail Price Promotions	Rajiv Lal	Vol. XXVII November 1990	428-444
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children	Marvin E. Goldberg	Vol. XXVII November 1990	445-454
Multiple Correspondence Analysis of Multiple Choice Experiment Data	Eugene Kaciak and Jordan Louviere	Vol. XXVII November 1990	455-465
Humor in Advertising: The Moderating Role of Prior Brand Evaluation	Amitava Chattopadhyay and Kunal Basu	Vol. XXVII November 1990	466-476
Robust Measures of Consumer Brand Beliefs	Neil R. Barnard and Andrew S. C. Ehrenberg	Vol. XXVII November 1990	477-484
Event History Analysis Measures of Brand Loyalty	Richard E. DuWors, Jr. and George H. Haines, Jr.	Vol. XXVII November 1990	485-493
Journal of Marketing Research, Vol XXVIII, February 1991
Title	Authors	Volume, Issue	Pages
Stochastic Models of Interpurchase Time With Time-Dependent Covariates	Sunil Gupta	Vol. XXVIII February 1991	1-15
A Process-Tracing Study of Brand Extension Evaluation	David M. Boush and Barbara Loken	Vol. XXVIII February 1991	16-28
Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity	Naufel J. Vilcassim and Dipak C. Jain	Vol. XXVIII February 1991	29-41
Cue Compatibility and Framing in Advertising	Kevin Lane Keller	Vol. XXVIII February 1991	42-57
Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures	Randolph E. Bucklin and V. Srinivasan	Vol. XXVIII February 1991	58-71
Response Function Estimation Using the Equity Estimator	Arvind Rangaswamy and Lakshman Krishnamurthi	Vol. XXVIII February 1991	72-83
Gender Differences in the Use of Message Cues	Joan Meyers-Levy and Brian Sternthal	Vol. XXVIII February 1991	84-96
Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?	Michael J. Moore, William Boulding, and Ronald C. Goodstein	Vol. XXVIII February 1991	97-104
Common Factor Score Estimates in Multiple Regression Problems	John L. Lastovicka and Kanchana Thamodaran	Vol. XXVIII February 1991	105-112
Journal of Marketing Research, Vol XXVIII, May 1991
Title	Authors	Volume, Issue	Pages
Perceptions of Relative Influence: Formation and Measurement	Kim P. Corfman	Vol. XXVIII May 1991	125-136
Cross-Validation and Information Criteria in Causal Modeling	Christian Homburg	Vol. XXVIII May 1991	137-144
Interdepartmental Conflict in Organizational Buying: The Impact of the Organizational Context	Donald W. Barclay	Vol. XXVIII May 1991	145-159
An Analysis of the Tradeoff Between Advertising and Price Discounting	Raj Sethuraman and Gerard J. Tellis	Vol. XXVIII May 1991	160-174
Purchasing Agents' Use of Negotiation Strategies	Barbara C. Perdue and John O. Summers	Vol. XXVIII May 1991	175-189
Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction	Bernard J. Jaworski and Ajay K. Kohli	Vol. XXVIII May 1991	190-201
Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment	Albert C. Bemmaor and Dominique Mouchoux	Vol. XXVIII May 1991	202-214
Adaptive Conjoint Analysis: Some Caveats and Suggestions	Paul E. Green, Abba M. Krieger, and Manoj K. Agarwal	Vol. XXVIII May 1991	215-222
Comment on "Adaptive Conjoint Analysis: Some Caveats and Suggestions"	Richard M. Johnson	Vol. XXVIII May 1991	223-225
An Imagery-Processing View of the Role of Pictures in Print Advertisements	>H. Rao Unnava and Robert E. Burnkrant	Vol. XXVIII May 1991	226-231
Encoding and Retrieval of Ad Affect in Memory	Douglas M. Stayman and Rajeev Batra	Vol. XXVIII May 1991	232-239
Primary Demand for Beer in The Netherlands: An Application of ARMAX Model Specifications	Philip Hans Franses	Vol. XXVIII May 1991	240-245
Journal of Marketing Research, Vol XXVIII, August 1991
Title	Authors	Volume, Issue	Pages
Multiattribute Dyadic Choice: Models and Tests	David J. Curry, Michael B. Menasco, and James W. Van Ark	Vol. XXVIII August 1991	259-267
Collinearity, Power, and Interpretation of Multiple Regression Analysis	Charlotte H. Mason and William D. Perreault, Jr.	Vol. XXVIII August 1991	268-280
Substitution in Use and the Role of Usage Context in Product Category Structures	S. Ratneshwar and Allan D. Shocker	Vol. XXVIII August 1991	281-295
Performance Against Quota and the Call Selection Decision	William T. Ross, Jr.	Vol. XXVIII August 1991	296-306
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations	William B. Dodds, Kent B. Monroe, and Dhruv Grewal	Vol. XXVIII August 1991	307-319
A Cross-National Assessment of the Reliability and Validity of the CETSCALE	Richard G. Netemeyer, Srinivas Curvasula, and Donald R. Lichtenstein	Vol. XXVIII August 1991	320-327
Boundary Role Ambiguity in Marketing-Oriented Postions: A Multidimensional, Multifaceted Operationalization	Jagdip Singh and Gary K. Rhoads	Vol. XXVIII August 1991	328-338
A Moving Ellipsoid Method for Nonparametric Regression and Its Application to Logit Diagnostics With Scanner Data	Makoto Abe	Vol. XXVIII August 1991	339-346
A Reservation-Price Model for Optimal Pricing of Multattribute Products in Conjoint Analysis	Rajeev Kohli and Vijay Mahajan	Vol. XXVIII August 1991	347-354
Forecasting the Effects of an Aging Population on Product Consumption: An Age-Period-Cohort Framework	Joseph O. Rentz and Fred D. Reynolds	Vol. XXVIII August 1991	355-360
A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of "Duplication of Viewing Law"	Peter J. Danaher	Vol. XXVIII August 1991	361-367
Comparability and Comparison Levels Used in Choices Among Consumer Products	Kim P. Corfman	Vol. XXVIII August 1991	368-375
Journal of Marketing Research, Vol XXVIII, November 1991
Title	Authors	Volume, Issue	Pages
A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation	Michel Wedel and Jan-Benedict E. M. Steenkamp	Vol. XXVIII November 1991	385-396
Pulsing in a Discrete Model of Advertising Competition	Sehoon Park and Minhi Hahn	Vol. XXVIII November 1991	397-405
Effects of Repeating Varied Ad Executions on Brand Name Memory	H. Rao Unnava and Robert E. Burnkrant	Vol. XXVIII November 1991	406-416
Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data	Pradeep K. Chintagunta, Dipak C. Jain, and Naufel J. Vilcassim	Vol. XXVIII November 1991	417-428
Development and Testing of a Model of Consideration Set Composition	John H. Roberts and James M. Lattin	Vol. XXVIII November 1991	429-440
Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay	Aradhna Krishna	Vol. XXVIII November 1991	441-451
Development and Testing a Contingency Paradigm of Group Choice in Organizational Buying	Elizabeth J. Wilson, Gary L. Lilien, and David T. wilson	Vol. XXVIII November 1991	452-466
Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences	Alan G. Sawyer and Daniel J. Howard	Vol. XXVIII November 1991	467-474
Length-Biased Sampling in Mall Intercept Surveys	Clifforn Nowell and Linda R. Stanley	Vol. XXVIII November 1991	475-479
Equilibrium Characteristics of Multinomial Logit Market Share Models	Thomas S. Gruca and D. Sudharshan	Vol. XXVIII November 1991	480-482
Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data	Eric Waarts, Martin Carree, and Berend Wierenga	Vol. XXVIII November 1991	483-490
The Performance of the Polychoric Correlation Coefficient and Selected Fitting Functions in Confirmatory Factor Analysis With Ordinal Data	Edward E. Rigdon and Carl E. Ferguson, Jr.	Vol. XXVIII November 1991	491-497